There it is. It makes me want to wear black, red, and white. Of course, that's not that new of an impulse for me. Actually, recently, when Rohin and I went to see the Matthew Bourne production of Swan Lake, I was completely twitterpated by the costumes -- shirtless dancing men with big feather culottes and slicked hair. It was very good. But it's not just swans, is it?
But the campaign for True Grit is lousy. When I saw the posters, I had to think hard to connect them with the preview I'd seen some months ago -- it didn't seem like the same film. Why is the campaign for this movie, an interesting, original premise, obscuring one of its interesting focal points? I'm talking about the teen girl character Mattie. The posters make the film seem to focus on, like, "Hey! Jeff Bridges is in a Western!" which is of course true (and pretty great) -- but they're obscuring an important plot point which is that it's a revenge story set in motion by a "plucky" young girl. Why? Oh, yeah. Because this movie doesn't have a teen girl audience. (It probably should.) (Here's a post about it at Ms.)